Privacy Policy

Last updated: 14 August 2026

Rilovi (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use, disclose and safeguard your information when you use the Rilovi mobile app and website.

Rilovi is operated by Sublime Applications Pty Ltd, a company registered in Australia.

The short version. We don’t sell your personal information. Your contacts and messages are yours. If you use Rilovi signed out, your data stays on your device. If you sign in, it’s backed up to a private space only your account can open — and you can delete all of it at any time from inside the app.

1. Information we collect

Account information

When you create a Rilovi account by signing in with Google or Apple, we receive your name, email address and profile photo from that sign-in provider. We use your email to operate your account and, where you have consented, to send occasional Rilovi updates. You can unsubscribe at any time. If you use Apple’s “Hide My Email”, we only ever see the relay address Apple gives us.

Information you provide

Contact names, relationships and important dates you add
Notes, memories and messages you create
Subscription and purchase history
Your optional profile photo, date of birth and phone number

Information collected automatically

Device type and operating system version
App usage and interaction patterns
Crash logs and performance data
General location at country or region level only

Contacts access

If you grant contacts permission, Rilovi reads your device contacts so you can add the people who matter to you without typing them in. This is optional, the app works without it, and you can revoke it at any time in your device settings.

2. How we use your information

Provide and maintain the app’s functionality
Generate personalised AI messages based on your inputs
Send reminders for important dates
Process subscriptions and purchases
Send push notifications, with your permission
Understand product usage so we can improve Rilovi
Prevent fraud and enforce our Terms of Service

3. Product analytics

We record anonymous product events — such as that a card was shared, viewed or reacted to — so we can understand which features genuinely help people stay close. These events are tied to a device or account identifier only. They never include names, email addresses, phone numbers or the content of your messages.

Website analytics

Our website, rilovi.com, uses Google Analytics and the Meta Pixel to count visits and to measure how many people tap through to the App Store. These tools may set cookies and receive standard browser information such as your IP address, device type and the page you came from. We use this only to understand how people find Rilovi and to measure our advertising. Google Analytics is also enabled with Google Signals and Google advertising features, which allows aggregated, anonymous information about visitors (such as approximate age group and gender, and whether you are signed in to a Google account, such as a YouTube account) to be associated with your visit for reporting purposes. This information is never used to identify you personally. You can block these cookies in your browser settings or with a content blocker, and the website will still work.

4. AI processing

When you use AI message generation, your inputs (occasion, tone, relationship type and any optional memories) are sent to third-party AI providers for processing. We do not use your personal messages to train AI models. Generated messages are stored on your device and, if you are signed in, in your private account backup.

5. Storage and security

Your data is stored on your device. When you are signed in, a backup of your app data — contacts, events, messages, preferences and scores — is also stored in a private cloud space that only your account can access, enforced by per-account access controls at the database level. Data is encrypted in transit and at rest. Signed-out use stays local to your device. No method of electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Account deletion

You can delete your Rilovi account at any time from Settings → Account → Delete Account. This permanently erases your account and all data held in your private cloud space. Data on your own device is not affected and can be removed separately via Settings → Reset App Data. You can also request deletion by emailing support@rilovi.com.

7. Shared card links

When you share a card, we create a page at a rilovi.com link containing the card and the sender’s first name. Anyone with the link can open it, so treat it like any other link you send. We record anonymous view and reaction counts so you can see that your card landed. Recipients are not required to create an account and we do not collect their personal details.

8. Data sharing

We do not sell your personal information. We share data only with:

Service providers who help operate Rilovi (cloud hosting, AI processing, analytics)
Apple and Google, for processing in-app purchases
Stripe, for payments made on the web
Law enforcement, where required by law
Other parties, only with your explicit consent

9. Third-party services

OpenAI — AI message generation
Google and Apple — account sign-in
Supabase — secure cloud data storage
Cloudflare — hosting of shared card pages
RevenueCat, Apple App Store, Google Play and Stripe — subscriptions and payments

Each has its own privacy policy governing its use of information.

10. Children’s privacy

Rilovi is not intended for children under 13, and we do not knowingly collect their personal information. If we learn we have, we will delete it promptly.

11. Your rights

Depending on your jurisdiction, you may have the right to access, correct, delete, port, or restrict processing of your personal data, and to withdraw consent. Australian users may also complain to the Office of the Australian Information Commissioner. To exercise any right, contact support@rilovi.com. We respond within 30 days.

12. Data retention

We retain personal data while your account is active or as needed to provide the service. If you delete your account, we delete or anonymise your personal data within 30 days, except where retention is required by law.

13. International transfers

Your information may be transferred to and processed in countries other than your own, which may have different data protection laws. We take appropriate safeguards to protect it.

14. Changes to this policy

We may update this policy from time to time and will post material changes here and in the app. Continued use after changes constitutes acceptance.

15. Contact us

Email: support@rilovi.com
Sublime Applications Pty Ltd, Australia